Campaign Mangement
Over a period of 1 year, I was responsible for contributing to Owens Corning's composite material social media presence. I helped them redefine their brand’s identity, tone/voice, and put a spotlight on their core values. I have mastered the art of copywriting, calendar management, influencer coordination, and strategy through Sprout.
Paid Instagram Advertising
Carousel Post + Video Edit
ContentCreation
LinkedIn & Instagram: "Digital Scrapbook" Continuous Swipe Trend
Metrics
During World of Concrete 2024 in Las Vegas, NV, I served as the Social Media Lead on Owens Corning Concrete Brand and Experience Team. I created and posted 30 carousel and story posts within the week span resulting in:
Instagram:
260+ New Followers
8,424 Impressions
478 Unique Engagements (5.7% ER)
LinkedIn:
10,618 Impressions
2,955 Unique Engagements (27.8% ER)
Product Design
& Research
Objective:
Develop color strategy and palettes for OC Lumber product line to present to senior management.
Market Research Methods Overview:
Developed trend interpretation through color forecasting and exterior/interior design research.
Partnered with sales team to identify current sales forecast.
Conducted comprehensive analysis of top 5 competitor product ranges.
Contacted 27 retailer locations through in-field market research and phone surveying.
Results:
Designed 2 digital color palettes of 7 exterior and 5 variegated decking color samples.
Completed 3 comprehensive style guides (Pictured).
Tradeshow
Project Management
Merchandising
